Swiggy Instamart launched InstaWarmer on January 11 at CyberHub, Gurugram, offering visitors a fun and interactive way to beat the winter chill. InstaWarmer is a hands-free heating station that provides instant warmth when users place their hands in front of it, highlighting Swiggy Instamart’s commitment to quick service and winter essentials.
The activation, created in partnership with Dentsu Creative Isobar, also promotes Swiggy Instamart’s winter essentials collection in collaboration with Lifelong, featuring heaters, geysers, and more, with delivery in just 10 minutes. The event has generated buzz on social media, capturing the attention of Gurugram residents and blending functionality with fun, following previous successful promotions like InstaMAUT and InstaModak.