Innisfree, the South Korean skincare brand, has launched its first brand film featuring Wamiqa Gabbi as its debut ambassador. Produced by Social Whistles Studio, the film takes viewers on a magical journey to Innisfree’s Island, showcasing the origins of its natural ingredients and commitment to cruelty-free, sustainable beauty.
Wamiqa described the experience as a fairytale, praising the brand’s dedication to purity and environmental care. Paul Lee, Innisfree’s Managing Director, emphasized the film’s celebration of nature and its aim to inspire sustainable skincare. Mini Sood Banerjee highlighted Innisfree’s collaboration with nature and its promise to bring the island’s goodness to Indian consumers.
The film not only introduces Innisfree’s products but also underscores its ethical and sustainable beauty practices.