Guess Inc. has launched GUESS JEANS in India through a long-term franchise partnership with Tata CLiQ, Tata Group’s e-commerce platform. Tata CLiQ will serve as the official retailer, offering the brand’s products through both physical stores and digital channels to establish an omnichannel presence.
The California-based denim lifestyle brand, known for its quality, style, and sustainability, introduces its innovative GUESS AIRWASHTM technology, which reduces water and energy usage in denim production. Nicolai Marciano, Chief New Business Development Officer at Guess Inc., highlighted the partnership’s potential to drive growth and bring accessible, stylish, and sustainable fashion to Indian consumers.
Gopal Asthana, CEO of Tata CLiQ, expressed excitement about collaborating with GUESS JEANS to provide trendy merchandise and seamless shopping experiences. The launch marks a significant milestone in expanding GUESS JEANS’ footprint in India, offering seasonless wardrobe classics and modern denim styles for men and women.