Fwd by Myntra’s latest ad features chess legends Gukesh Dommaraju and Viswanathan Anand in a humorous exchange. The ad opens with Gukesh getting a tattoo while Anand, sitting nearby, asks about the World Chess Championship trophy. Gukesh offers Anand a chance to touch it, but Anand jokingly claims he has five trophies. The conversation shifts to Anand seeking help from Gukesh to connect with Gen Z and learn their slang. Gukesh suggests Anand shop for trendy outfits on Myntra to stay stylish and bridge the generational gap. The ad highlights Fwd by Myntra as the go-to platform for modern fashion. Gukesh, who became the youngest world chess champion in December 2024, also endorsed Myntra in his second brand partnership.