GroupM is centralizing its operations by eliminating global CEO roles across major agencies like EssenceMediacom, Mindshare, and Wavemaker, aiming to unify under Global CEO Brian Lesser’s vision. This restructuring focuses on operational efficiency and cohesion.
Key leadership changes include Emily Del Greco as Global COO, Adam Gerhart as Global Chief Client Officer, Toby Jenner as Global Chief Business Officer, and Mark Patterson as Global President of Markets and Business Operations. These shifts align with GroupM’s strategy to enhance growth, integration, and competitiveness in the evolving media landscape.