Coca-Cola India, in partnership with SLMG Beverages, is enhancing the Maha Kumbh 2025 experience by providing hydration, consumer convenience, and economic opportunities for local communities. The company will offer easy access to its beverage portfolio through hydration carts, coolers, and food court partnerships, while supporting local vendors and small businesses, creating jobs and boosting the local economy.
Coca-Cola’s engagement includes distributing beverages every 400 meters, offering special Maha Kumbh-themed packaging, and hosting immersive activations like 3-D displays and selfie zones. The company also emphasizes sustainability through initiatives like Reverse Vending Machines for PET recycling, recycled jackets for workers, and women’s changing rooms made from recycled plastic waste.