KRAFTON India secured a Silver award at the Effie Awards 2025 in the competitive Direct Marketing category for its in-house campaign, BGMI Ki Boli. This achievement makes KRAFTON the first gaming company to win an Effie, showcasing its innovative approach to audience engagement and marketing excellence.
The BGMI Ki Boli campaign celebrated India’s linguistic diversity by using regional phrases and cultural nuances to emotionally connect with players. Interactive elements like easter egg challenges tied to the BGMI universe further deepened community engagement, solidifying BGMI’s reputation as India’s favorite game while driving impactful business results.
Srinjoy Das, Associate Director and Marketing Lead at KRAFTON India, expressed gratitude, saying, “Winning an Effie for an in-house campaign in such a competitive category is a proud moment for us. We thank our fans for making BGMI Ki Boli a huge success and look forward to delivering more exciting campaigns in 2025.”
The Effie Awards, known for celebrating marketing effectiveness globally, honor campaigns that combine creativity with measurable results. The 24th Effie India Awards, hosted by The Advertising Club (TAC) on January 24, 2025, at Taj Lands’ End, Mumbai, brought together over 1,200 professionals from across advertising, marketing, and media industries.
As gaming continues to gain cultural significance in India, KRAFTON India leads the way in blending creativity, community insights, and strategic innovation, setting new benchmarks in marketing and shaping the future of advertising within the gaming industry.