Ketan Desai, a veteran with over 20 years of agency leadership, has been appointed Managing Director of Monks India, effective February 3, 2025. Desai, formerly WPP Grey’s Chief Operating Officer, will help advance Monks’ unified digital model, leveraging AI-driven services to support India’s top brands. He will report to Kenny Griffiths, MD of APAC at Monks.
Desai’s appointment is seen as pivotal for Monks’ growth in India, enhancing its ability to simplify marketing complexity and drive innovation. CEO Bruno Lambertini highlighted India’s importance as both a growth hub and a regional center.
Robert Godinho, founder of WhiteBalance, which merged with Monks in 2019, is stepping down as MD of Monks India after five years. Godinho will pursue new challenges after successfully integrating the India hub into Monks’ global vision.