To mark Data Privacy Day, ASCI Academy, in partnership with PSA Legal and Tsaaro Consulting, released a white paper titled Navigating Cookies: Recalibrating Your Cookie Strategy in Light of the DPDPA. This paper builds on ASCI’s previous work and focuses on cookie consent in light of the Digital Personal Data Protection Act (DPDPA).
The white paper highlights concerns over privacy, data security, and user autonomy, urging organizations to align with the DPDPA’s cookie consent requirements. A dipstick analysis of India’s top websites showed that only 6% are prepared for DPDPA-compliant consent.
The paper draws on global examples to offer actionable insights for businesses to craft effective cookie policies, emphasizing the importance of transparency and user control. It provides a roadmap for advertisers to build trust and comply with emerging privacy laws while maintaining marketing effectiveness.