Decathlon India launches its ‘Move Your Way’ campaign, celebrating individuality in movement and encouraging an active lifestyle. The initiative promotes diverse fitness activities, from dancing to cycling, highlighting that movement is personal and not one-size-fits-all. A 21-second campaign film showcases various sports, inspiring people to embrace fitness in their own way. Decathlon also released a “teammate” video on Instagram, featuring employees engaging in sports, reinforcing its commitment to an active lifestyle. CEO Sankar Chatterjee emphasizes the campaign’s goal of making movement a daily habit, not just a resolution. Created by Decathlon’s in-house sports-loving team, the campaign reflects the brand’s belief in the transformative power of sports.