ACKO unveils a refreshed brand identity, featuring a new logo inspired by the Möbius strip, symbolizing infinite trust and inclusivity. Retaining its signature purple, the bold and sleek design reflects ACKO’s growth, innovation, and commitment to simplifying insurance. With its ethos of ‘Welcome Change,’ the rebrand marks ACKO’s transition towards becoming a trusted protection platform. Brand head Prateek Malpani highlights the logo’s representation of partnership and customer trust, reinforcing ACKO’s mission to redefine insurance in India.