Olyv, a digital lending platform focused on financial inclusion, has launched a new campaign featuring cricket icon Sourav Ganguly. The campaign highlights key challenges faced by Indian borrowers, such as lengthy processes, lack of transparency, and credit score complexities, while showcasing Olyv’s financial solutions.
The series of ads includes three key narratives:
- The first film highlights how Olyv’s lending solutions assist salaried professionals like Mr. Radheshyam, who struggle with expenses mid-month.
- The second film compares financial health to physical health, emphasizing the importance of managing credit scores.
- The third film focuses on self-employed individuals and how Olyv’s business lending solutions can help them grow.
Each ad encourages viewers to download the Olyv app for easy access to financial solutions. Olyv offers loans up to INR 5,00,000 with competitive interest rates and additional services like credit score monitoring and fraud protection. Co-founder Rohit Garg said the campaign reflects Olyv’s mission to empower India’s emerging workforce, much like Ganguly transformed Indian cricket.