Kotak Life has launched the ‘Viraasat Ban Ke Hi Rahegi’ campaign to highlight term insurance as a key tool for securing one’s legacy. The campaign emphasizes how Indians work hard to build assets but often overlook the need to protect them from life’s uncertainties.
Featuring brand ambassador Rajkummar Rao, the film portrays a man dedicated to securing his family’s future but missing a crucial step—insurance. Kotak Life’s term plans are presented as an affordable solution to ensure legacy continuity. The campaign, offering a fresh take on term insurance, will be promoted across multiple platforms for maximum reach.