Paramount Global and Nielsen have signed a multi-year deal for audience measurement across all Paramount platforms, including broadcast, cable, and streaming (Paramount+ and Pluto TV). Paramount will utilize Nielsen’s new services, such as Advanced Audiences, Big Data + Panel, and Nielsen ONE Ads for CTV, to enhance advertising and content strategies.
The partnership was announced by Nielsen CEO Karthik Rao and Paramount Global Co-CEO George Cheeks, emphasizing their commitment to multi-platform measurement. Paramount has seen strong ratings, with CBS achieving record viewership for the AFC Championship Game and leading in broadcast dramas. Paramount+ also gained traction with hits like Lioness and Landman.
Nielsen’s latest innovations, including full U.S. Out-of-Home (OOH) measurement and Big Data + Panel accreditation, further strengthen this collaboration.