We Are Social has appointed Toby Southgate as its new Global Group CEO. He joins from Forsman & Bodenfors, where he led strategic growth and collaboration initiatives.

In his new role, Southgate will oversee 1,200 professionals across four continents, focusing on innovation and expansion for clients like Samsung, Starbucks, and adidas. He aims to strengthen We Are Social’s global creative presence.

Plus Company CEO Brett Marchand praised Southgate’s leadership, calling him a world-class executive poised to drive the agency’s next phase of growth.

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