Zomato, one of India’s leading food-tech companies, is set to rebrand itself as Eternal, marking a significant shift in its corporate identity. This move comes as Blinkit, Zomato’s quick commerce arm, emerges as a key driver of future growth.
The rebranding reflects Zomato’s evolving business portfolio, which now includes not just food delivery but also quick commerce, B2B supplies through Hyperpure, and logistics solutions via District by Zomato. Despite the corporate entity’s name change, the Zomato app and brand identity will remain intact, ensuring continuity for customers and partners.
Zomato’s founder, Deepinder Goyal, has described the transition as a mission statement rather than just a rebrand, signaling a broader vision for the company’s future. The company aims to establish itself as a diversified tech-driven ecosystem catering to multiple sectors.
Pending shareholder and regulatory approvals, the company’s stock ticker will also change from ZOMATO to ETERNAL, aligning with its new identity and vision.
With Blinkit’s rapid expansion and Zomato’s diversified business model, the rebranding as Eternal underscores the company’s ambition to transcend food delivery and become a holistic player in India’s digital commerce space. The move is expected to further strengthen its market position and investor confidence.