Meta is introducing new AI-driven ad tools to enhance campaign performance. Key features include:
- Opportunity Score: A real-time scoring tool (0-100) offering personalized recommendations in Ads Manager.
- Advantage+ Campaign Setup: Expands AI optimizations for sales, app installs, and lead campaigns while allowing manual adjustments.
- Advantage+ Leads Campaigns: Automates lead generation for better efficiency.
Meta believes AI will transform advertising, citing a 4x higher ROAS in APAC for AI-powered campaigns. The company remains focused on optimizing campaigns with AI while allowing advertiser control.