Prega News, India’s leading pregnancy detection brand from Mankind Pharma, has appointed FCB Kinnect as its Full-Funnel Creative Agency on Record after a competitive pitch. The agency will handle creative, digital, influencer marketing, production, and SEO to enhance brand communication.
As Prega News expands into expert pregnancy care solutions, this partnership aims to strengthen its market position through culturally relevant campaigns. Joy Chatterjee, VP of Sales & Marketing at Mankind, expressed confidence in FCB Kinnect’s expertise to drive impactful consumer engagement. Rohan Mehta, CEO of FCB Kinnect, emphasized their goal to elevate the brand narrative and create meaningful connections with women.
This collaboration marks a strategic move to shape pregnancy care communication in India with purpose-driven storytelling.