Coca-Cola’s new global campaign, “Halftime,” encourages people to embrace the power of a pause to refresh and reset. Inspired by halftime in sports, the campaign highlights how small breaks can bring fresh perspectives.
India leads the launch with a brand film showcasing how a sip of Coca-Cola makes everyday moments special. The campaign features a vibrant anthem by VML Delhi, directed by Dibakar Banerjee, with music by Sneha Khanwalkar.
As part of the India vs. Pakistan ICC Champions Trophy match on Feb 23, Coca-Cola will offer an interactive halftime experience, allowing viewers to scan a QR code for a half-price Coca-Cola.
With “Halftime,” Coca-Cola transforms simple pauses into joyful, refreshing moments, reinforcing its role in everyday life.