Sony India has named music sensation Karan Aujla as the brand ambassador for its audio category, strengthening its commitment to premium sound experiences. The partnership launches with a multi-platform campaign across digital, outdoor, and retail spaces.
Karan Aujla expressed excitement, emphasizing Sony’s dedication to top-quality audio, while Sony India MD Sunil Nayyar highlighted Aujla’s global appeal and passion for music. The announcement aligns with Sony’s expansion of its ULT Power Sound sub-brand, which has seen 2X growth, offering high-quality headphones and speakers. This collaboration aims to elevate music experiences with cutting-edge audio innovation.