This Women’s Day, Tanishq launches ‘Her Choice’, a thought-provoking campaign that redefines empowerment as the freedom to choose, free from societal expectations. Conceptualized by Autumn Grey, the film follows a woman who, contrary to assumptions, chooses to be a homemaker—not out of pressure, but by choice—challenging the notion that empowerment must fit a predefined mold. Tanishq’s CMO, Pelki Tshering, emphasizes that empowerment isn’t about the choice itself but the freedom to make it. The campaign, backed by industry leaders, reinforces Tanishq’s commitment to celebrating women’s individuality and self-defined journeys