Zepto, India’s fastest-growing quick commerce platform, launches its SuperSaver campaign featuring Akshay Kumar and Jr. NTR, promoting unbeatable prices with the tagline “Prices itne low, ek baar dekh toh loh.” The multilingual campaign aims to appeal to shoppers across India. Akshay brings his signature humor, while Jr. NTR connects with the southern audience in regional languages.
Chandan Mendiratta, Zepto’s Chief Brand and Culture Officer, emphasized that the campaign highlights quick and smart shopping with significant savings. The campaign, airing on TV, YouTube, Meta, and outdoor platforms, also features in-app integrations and will run during the Champions Trophy finals. The ads are created in-house by Zepto and produced with Third Floor Films.