This Holi, Indica is redefining celebrations with its #AddColorToYourLife initiative, focusing on inclusivity, emotions, and care. The brand has launched two impactful digital campaigns promoting its Indica Crème Hair Color.

The first campaign, #AddColorToSomeone’sLife, highlights inclusivity through a boy who steps beyond societal barriers to celebrate Holi with his less fortunate friends, emphasizing unity over division.

The second campaign promotes self-care and confidence, reassuring individuals about safe Holi celebrations with Indica Crème’s gentle, oil-infused formula.

Indica encourages everyone to celebrate Holi with vibrancy, confidence, and togetherness!

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