Ajay Devgn has launched Prismix, an AI-driven company focused on generative storytelling. Devgn will serve as Chairman, with his nephew Danish Devgn as Co-Founder and Chief Business Officer, actor Vatsal Sheth as Co-Founder and CEO, and Sahil Nayar as Co-Founder and Chief Creative Officer.
Prismix aims to revolutionize content creation by combining AI with creativity across various formats, including film, series, animated novels, and social media campaigns. The company is also expanding into sectors like mainstream media and education to reshape AI-driven storytelling.