Carrier Midea India has appointed actress Rashmika Mandanna as the brand ambassador for Midea HVAC, aiming to strengthen its presence in the competitive Indian air conditioning market. The collaboration seeks to boost consumer engagement and expand market share through a nationwide multimedia campaign across TV, digital, print, and retail.
With India’s AC industry growing rapidly, Midea HVAC is leveraging Mandanna’s widespread appeal to enhance brand trust and highlight its AI-powered, energy-efficient cooling solutions. The campaign, “Yeh Air Conditioner Nahin, AI Conditioner Hai,” will showcase Midea’s advanced technology and smart home integration.
Executives at Carrier Midea India emphasize that this strategic move aligns with their expansion efforts, including retail demo zones, influencer collaborations, and social media activations. Mandanna expressed excitement about promoting smart, efficient cooling solutions that cater to modern Indian homes.