With temperatures soaring past 40°C in many states, AC sales are booming. Blue Star targets 5 lakh units and 25–30% growth, while Godrej aims for a 50% rise in FY26.
To stand out this summer, Havells-owned Lloyd is focusing on its premium AC line, Stunnair, featuring AI-powered cooling. After campaigns with stars like Mahesh Babu and Tamannaah, Lloyd has brought back original brand ambassadors Deepika Padukone and Ranveer Singh (aka DeepVeer), who first joined in 2019.
Ads, also starring names like Sourav Ganguly and Mohanlal, follow a common theme—guests at a party admiring the AC over the hosts.