The Advertising Club has launched its new campaign for the ABBY Awards Powered by One Show 2025, blending Bollywood flair with advertising creativity. Inspired by iconic film dialogues, the campaign celebrates India’s storytelling culture while showcasing the evolving ad industry.
The initiative aims to highlight the ABBY Awards’ global relevance, with Alok Lall of McCann World Group India noting that the Bollywood-inspired approach brings a uniquely Indian touch to a platform now recognized worldwide through its partnership with The One Show.