Britannia 5050 returns with Season 2 of its popular 4th Umpire campaign, celebrating India’s love for cricket by turning everyday fans into decision-makers. Now hosted on the new platform 5050Cricket.in, the campaign invites users to scan a pack, predict match outcomes, and win rewards like match tickets and cashback.
Conceptualized by Schbang, the campaign blends cricket passion with playful, relatable moments — like people acting as umpires in daily life — under the tagline “Ab India Mein Har Koi Banega Umpire.” With engaging TVCs and interactive gameplay, the initiative aims to create fun, connection, and second-screen excitement this T20 season.