Meta is deepening its support for India’s media agencies by promoting AI, Reels, and Business Messaging to drive growth and digital transformation. At the recent Meta Marketing Summit, 350+ agency leaders discussed how these tools are reshaping marketing strategies.
AI is enhancing creativity, targeting, and testing, while Reels and Messaging are becoming central to brand engagement. India leads globally in Reels creation, offering agencies new opportunities in short-form video. Business messaging—especially on WhatsApp—is now key for lead generation and ROI, with 70,000+ Indian businesses using Meta’s WhatsApp Cloud API.
Success stories like Sokrati and Wavemaker highlight the shift toward performance-driven, full-funnel strategies. Meta is also co-developing tailored tools with partners like AdYogi to further boost e-commerce growth.