Crosshairs Communication secured the PR mandate for L’Occitane en Provence in India, a renowned French Luxury skincare brand known for its wide range of skincare, body care, and fragrance products loved by enthusiasts globally.
Crosshairs will be responsible for crafting and managing the brand’s launch, key messaging and updating relevant communication nationwide. Crosshairs with a team of experts with 10+ years’ experience into the luxury beauty, lifestyle, fashion among others, will be handling the PR mandate for the brand in the country. The brand stands for creativity and sustainability and is Olivier Bausan’s vision of a brand for natural beauty products based on the power of plants.