Amazon Ads has launched its AI-powered image generation tool in beta for advertisers in India. This generative AI solution helps brands create lifestyle-themed images at scale to improve ad performance. According to a March 2023 survey, 75% of advertisers struggled with building creatives and selecting formats for successful campaigns.
The tool, designed for ease of use, generates custom product images in seconds, enhancing ad efficiency and performance. Advertisers using the tool have seen a 20% increase in campaign submissions and up to 40% higher click-through rates with lifestyle images. It allows brands to experiment, streamline creative development, and boost ROI.