Ather Energy, a prominent player in the electric two-wheeler industry, has boldly merged tradition with modern technology in an exciting new film. This time, Ather has reimagined the essence of Dahi Handi—a festival renowned for its daring human pyramids—by introducing an unprecedented twist: a human pyramid formed on scooters.
In this daring stunt, a team of 13 members successfully built a human pyramid on a steep incline, all while maintaining their balance on Ather’s electric scooters. The key to this remarkable feat was Ather’s innovative AutoHold™ feature, which keeps the scooter stationary without manual braking, even on slopes. AutoHold™ provided the essential stability needed to pull off this challenging maneuver.
The film was conceived and directed by Ather’s in-house creative team, in collaboration with DamnGood Films, showcasing the brand’s commitment to innovation and boundary-pushing. It artfully demonstrates how Ather’s cutting-edge engineering meets the demands of tradition, resulting in a unique fusion of culture and technology.