PUMA has kicked off its boldest campaign yet, called “Go Wild,” celebrating 75 years of inspiring greatness in sports and culture. The campaign encourages everyone — from weekend joggers to professional athletes — to be their true selves and find their hidden power through sports. “Go Wild” isn’t just about performance, it’s about unlocking your wild side, having fun, and expressing yourself through movement. The campaign starts with a powerful short film focusing on everyday runners and the joy of the famous “runner’s high”, moving away from the usual celebrity-driven sports ads.
With this fresh chapter, PUMA aims to connect with the next generation and deepen its emotional bond with sports lovers. The brand will also feature inspiring stories from legends like Usain Bolt and Tommie Smith to show how being authentic fuels success. Running globally into 2025/26, the campaign will spotlight key sports like basketball and football, using major sporting events to reach fans worldwide. “Go Wild” is PUMA’s call for everyone to rediscover the freedom, joy, and self-expression found in sports.