Schneider Electric, a global leader in energy management and automation, has unveiled a new marketing campaign for its Miluz Zeta Range of Switches and Sockets. Made in India, this innovative range is designed to enhance modern living with advanced technology, elegant aesthetics, and robust durability, tailored for Indian homes. A highlight of the Miluz Zeta range is its industry-first Air Quality Indicator (AQI) monitor, which promotes healthier and smarter indoor environments. Within just a month of its launch, the campaign has made a strong impact, with over 25 events held across major cities and more than 1,500 retail partners participating.
To connect meaningfully with consumers, Schneider Electric has employed an integrated approach, combining digital storytelling, outdoor advertisements, and retailer outreach programs. Eye-catching hoardings in key locations, like Cyber Hub in Gurgaon, emphasize the Miluz Zeta’s AQI monitoring feature, while a relatable brand film showcases its benefits in everyday family life. The campaign also includes retailer meets and market engagement initiatives across India’s key electrical markets, reflecting Schneider Electric’s commitment to blending technology, sustainability, and style for a smarter future.