Dentsu South Asia has named Amit Wadhwa as Chief Executive Officer, Dentsu Creative & Media Brands, South Asia. In this expanded leadership role, Amit will oversee dentsu’s creative and media practices, driving integration across eight key brands—Dentsu Creative Webchutney, Dentsu Creative Isobar, Dentsu Creative PR, Carat, dentsu X, iProspect, Posterscope, and Sokrati.
He will jointly report to Harsha Razdan, CEO – South Asia, dentsu, and Prerna Mehrotra, CCO and CEO – Media, APAC.
Harsha Razdan commented, “Amit will drive powerful ideas that break silos and unlock new possibilities. This is ‘Innovating to Impact’ in action—marketing built for the future, today.”
Wadhwa’s mandate focuses on creating a unified operating model where media and creative come together to deliver smarter, faster, and more connected solutions for brands. He emphasized the significance of this shift, stating, “This level of integration hasn’t been done in a long time, giving us the opportunity to shape a new way forward. Success happens when the right people collaborate, take ownership, and act with intent.”
He added, “2024 laid the foundation for dentsu; 2025 is about momentum—bigger ideas, faster execution, and smarter impact. With some of the brightest minds in the industry, I’m excited for what’s next.”