As vice president of insights and strategy, Pallavi Patil is back at Madison Media.

It is with great pleasure that Pallavi Patil, a former Vice President of Insights & Strategy at Madison World, has rejoined Madison Media. Vikram Sakhuja, Group CEO of Madison Media & OOH, will be Pallavi’s boss in her new position.

Pallavi contributes an abundance of knowledge and experience with her 19+ years of experience in data science, insights, and strategic planning. She has worked for prestigious firms including Kinetic Worldwide, Nielsen, and Kantar TNS in addition to her six years at Madison at the beginning. Pallavi was formerly employed by Dentsu-Posterscope before returning to Madison. Her outstanding portfolio includes managing well-known companies such as Google, Cadbury, Tata Motors, Audi, Samsung, Diageo, Citibank, MTS, Heinz, and UTI Mutual Fund. Group CEO of Madison Media & OOH Vikram Sakhuja stated, “We are ecstatic to have Pallavi return to the Madison family. Her broad experience and strategic acumen will play a crucial role in fostering innovation and providing outstanding value to our clients.”

“I am excited to rejoin Madison Media and look forward to contributing to our clients’ growth and success through data-driven strategies and insights,” said Pallavi Patil, vice president of insights and strategy. Coming back to work with such a brilliant and committed team feels amazing.