Carat India has won the integrated media mandate for Meesho, an e-commerce platform, following a multi-agency pitch. The agency, based in Bangalore, will provide a range of media solutions aligned with evolving consumer behaviors and future technologies. Under the leadership of Sanchayeeta Verma and Anita Kotwani, Carat aims to empower Meesho’s growth, focusing on digital transformation and audience engagement. The partnership seeks to reinforce Meesho’s commitment to small businesses and entrepreneurs in India through tailored strategies. Sanchayeeta Verma and Anita Kotwani expressed enthusiasm for the collaboration, emphasizing the opportunity to redefine e-commerce and democratize internet commerce in India. Soumitra Choubey of Meesho highlighted the shared vision for innovation and leveraging technology to drive brand growth and support small businesses nationwide.