DDB Mudra has appointed Priya Shivakumar as the new Creative Head for the South region. She will work alongside Rahul Mathew, Chief Creative Officer, and Menaka Menon, President of Growth and Strategy.
Priya joins from Wunderman Thompson (JWT), where she advanced from ECD of Chennai to Chief Creative Officer (South), bringing over two decades of experience and multiple awards, including Cannes Lions and D&AD Pencils. Her recent notable work includes the campaign “Hidden Truth,” addressing domestic violence.
Expressing her excitement about joining DDB Mudra, Priya emphasized her desire to create culturally resonant brands and leverage storytelling through technology and emotions. Rahul Mathew highlighted Priya’s ability to capture local nuances, stating she will be crucial in enhancing DDB Mudra’s creative offerings in the South.