Dentsu’s 2025 Media Trends report, titled “The Year of Impact,” explores the transformative effects of AI, algorithms, and evolving consumer engagement on the media landscape. The report highlights the shift towards an “Algorithmic Era of Media,” where brands can leverage AI for personalized, shoppable, and accountable media strategies. Key themes include AI’s growing role in media planning and content creation, the importance of niche storytelling in a data-driven world, the rise of retail media, and the need for high-quality engagement. The report offers brands a strategic roadmap to navigate these trends and maximize impact in 2025.