EssenceMediacom, GroupM’s media agency, has been awarded the integrated media mandate for Bambino Pasta Foods. The agency will provide a full suite of media solutions designed to engage modern consumers and enhance Bambino’s presence in the expanding e-commerce sector.
Bambino, a leader in pasta since 1982, has launched new product lines that emphasize health, taste, and convenience, demonstrating its dedication to quality and innovation. This partnership is set to support Bambino’s goal of growing its market share in India.
Navin Khemka, CEO of EssenceMediacom – South Asia, commented, “We are excited to join Bambino on their growth journey. By harnessing innovation and technology, we aim to deliver outstanding results and reinforce our commitment to providing tailored, cutting-edge solutions for our clients.”
EssenceMediacom will oversee Bambino’s account from their Bengaluru office.