FCB Group India has named Aanandita Banerjee as the head of production for its dedicated unit, 456 Studios. Her leadership aims to enhance creative output as the company expands its production investments across TV and digital.
With a track record of leading campaigns for brands like Mondelez, Spotify, Airtel, and Mercedes-Benz, Aanandita is a multiple award-winner, including Cannes Lions and ABBYs. She specializes in scalable, high-impact content solutions.
Dheeraj Sinha, CEO of FCB Group India & South Asia, emphasized that her appointment aligns with FCB’s vision of production excellence. Kerry Hill, EVP, Global Director of Production, highlighted FCB’s ambition to redefine production by merging craft, technology, and creativity.
Excited about her new role, Aanandita sees production as a catalyst for innovation, blending AI and new-age platforms to drive business impact.