FCB India has won the creative mandate for Dulcoflex, a leading brand in digestive health, following a multi-agency pitch. The agency will drive integrated marketing campaigns to strengthen Dulcoflex’s position in India.
Sanofi Consumer Healthcare’s Nupur Gurbaxani expressed excitement about the partnership, highlighting FCB’s consumer-centric approach. FCB India’s CEO, Ashima Mehra, emphasized the importance of digestive wellness and the agency’s goal to create impactful, engaging narratives. The account will be managed from FCB India’s Mumbai office.