GroupM India partnered with TotalEnergies to launch the LambaChalega anthem, promoting Hi-Perf engine oil. The campaign set a Guinness World Record for the most Instagram dance videos uploaded in an hour, featuring 400+ influencers. Led by stars like Varun Dhawan and Awez Darbar, it expanded to 3,000+ influencers across categories, celebrating endurance and cultural diversity. GroupM’s Ashwin Padmanabhan highlighted the campaign’s innovative approach in a competitive market, redefining influencer marketing and setting new industry benchmarks.