WPP’s GroupM has been selected as Honor’s global media partner after a competitive pitch. The smartphone brand has also transitioned its China planning business from Publicis to GroupM. This partnership, which began in 2014, will continue for another decade.
From 2025 to 2028, GroupM will manage Honor’s global media strategy and buying efforts, both in China and internationally. They will utilize WPP’s global resources and AI data technology to improve the brand’s marketing strategies and media efficiency.