Intel has once again partnered with Dentsu Gaming and StreamO to launch the 2024 edition of Intel Gamer Days. Targeting Gen Z gamers across 35 countries, the campaign aims to engage millions through immersive and non-intrusive advertising methods, in response to the increasing use of ad-blockers and resistance to traditional marketing.
The campaign features over 350 gaming influencers across 8 languages and 10 top games, with content delivered through platforms like YouTube Shorts, Instagram Reels, and collaborative posts. Key partnerships with leading brands like ASUS, Acer, HP, and Lenovo further amplify the campaign’s reach.
Intel’s Apurva Jani highlighted the growth of Intel Gamer Days, noting a strong focus on India’s vibrant gaming community. StreamO’s Tushaar Garg emphasized the importance of interactive live streams in connecting brands with Gen Z audiences. The campaign’s success marks a continued commitment to gaming innovation and engagement.