After a competitive multi-agency pitch, OMD India has secured the integrated media mandate for HDFC Life, a leading life insurance provider in India. HDFC Life, known for its customer-centric solutions across protection, pension, savings, investment, annuity, and health, offers 80 products designed to meet diverse consumer needs.
The partnership will focus on enhancing HDFC Life’s brand presence, leveraging OMD India’s expertise in media strategy across both offline and online channels. With the support of Omnicom’s data and tech platform, Omni, the collaboration aims to strengthen the brand’s position in the competitive insurance market.
Anisha Iyer, CEO of OMD India, expressed excitement about driving business outcomes, while HDFC Life emphasized its confidence in OMD’s capabilities to deliver innovation and customer-centric strategies for accelerated growth.