OMD Worldwide, the world’s largest media agency network, has introduced a new positioning: “We Create What’s Next”, emphasizing its role in driving brand growth through innovation, technology, and collaboration. The brand refresh, powered by Canva, reflects OMD’s adaptability to evolving consumer trends, including retail media, connected TV, influencers, and AI-driven search.
CEO George Manas highlighted OMD’s leadership in AI, data, and commerce while unveiling the positioning during a global town hall for 14,000 employees. The agency secured $1.8 billion in new business in 2024, adding clients like Gap Inc., Michelin, and Turkish Airlines.
OMD India’s CEO, Anisha Iyer, echoed the vision, emphasizing creativity and disruption. OMD remains the top global media agency, with $25.9 billion in billings (+8% YoY), marking the strongest growth among major networks.