Publicis Groupe has merged its top creative networks, Leo Burnett and Publicis Worldwide, into a new entity called Leo. This consolidation aims to combine data, technology, and creativity to drive “exponential creativity,” with a global team of 15,000 professionals across 90 countries. The leadership team includes Marco Venturelli and Agathe Bousquet as Co-Presidents, and Gareth Goodall as Chief Strategy Officer. CEO Arthur Sadoun emphasized the importance of nurturing creative ideas and strong agency culture. The move positions Publicis to stay competitive in the evolving advertising landscape, particularly with the rise of AI and data-driven solutions, and in response to the Omnicom-IPG merger.