The global advertising industry is seeing increased consolidation, with major players merging to strengthen market dominance. This trend has reached India, as Publicis Groupe and Havas Network are in separate talks to acquire a majority stake in Madison World, one of India’s last independent ad agencies. Founder Sam Balsara is reportedly open to the deal to align with global networks and enhance business growth.
Madison, with ₹5,000 crore+ in billings for FY 2024, has previously explored partnerships but did not finalize a deal. If Publicis or Havas acquires Madison, it could reshape India’s advertising landscape, strengthening multinational dominance and reducing independent agencies. The industry awaits the outcome of these negotiations, which could redefine India’s advertising future.