Vi-John Healthcare India, a leading manufacturer of personal care and healthcare products, has appointed dentsu X to handle the integrated media mandate for its Shaving Category following a competitive pitch. The account will be managed from dentsu X’s Gurugram office. The agency aims to drive innovative strategies that uniquely position the brand by integrating creativity, technology, and strategic insights. Their experienced team will oversee dynamic media planning and execution across various channels, including TV, Print, Radio, Cinema, OOH, and Digital, to enhance the brand’s market presence.
Commenting on the partnership, Jose Leon, CEO of dentsu X India, expressed excitement about collaborating with such a reputed brand, emphasizing their commitment to delivering transformative brand experiences. Anita Kotwani, CEO Media, South Asia, highlighted the legacy of Vi-John in the Indian market and the opportunity to create innovative strategies together. Ashutosh Chaudharie, General Manager Marketing at Vi-John, noted the importance of this strategic partnership at a pivotal time for the brand, praising dentsu X’s expertise in handling large-scale FMCG brands and customized media solutions.